Privacy Policy

1. Information we collect

• Account information. When you create an account, we collect your name and email address. If you sign in with Apple, Google, or Facebook, we receive a basic profile and a unique identifier from that provider — never your password.
• Photos and item details. The photos you take of items you want to sell, plus any details you add, are uploaded so our AI can analyze them and generate your listing.
• Listings and sales data. The titles, descriptions, prices, categories, and sale outcomes you create or record in the app.
• Location. With your permission, your approximate location, so we can price your items against comparable sales near you. You can use the app without precise location, but pricing accuracy may be reduced.
• Purchase information. Your subscription and flip-pack purchase status. Payments are processed by the Apple App Store (iOS) or Google Play (Android) — we never see or store your full payment card details.
• Device and usage data. Basic device information, app version, and how you interact with the app, including anonymous analytics and crash diagnostics that help us fix bugs and improve the Service.

2. How we use your information

• Provide the Service. Analyze your photos, generate listings, research local prices, and track your sales.
• Billing. Manage your free flips, subscriptions, and flip packs.
• Support. Respond to your questions and troubleshoot problems.
• Improve Sellaroo. Understand which features work, fix bugs, and make the AI better.
• Legal and safety. Comply with the law, enforce our Terms, and prevent fraud or abuse.

3. How AI processes your photos

To generate your listings and price estimates, your photos and item details are processed by trusted AI providers acting on our behalf under contract. They process this data only to return results to us and are not permitted to use your photos to train their own models.

AI-generated titles, descriptions, and prices are suggestions — you review and control everything before it’s used.

4. How we share information

We do not sell your personal information. We share it only in these limited cases:

• Service providers. Cloud hosting, AI processing, analytics, and authentication partners who help us run the Service, bound by confidentiality and data-protection obligations.
• Payments. The Apple App Store and Google Play, which process your purchases.
• Legal requirements. When required by law, court order, or to protect the rights and safety of our users or the public.
• Business transfers. If Sellaroo is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data retention

We keep your personal information for as long as your account is active or as needed to provide the Service. When you delete your account, we delete or anonymize your personal information within a reasonable period, except where we must retain it to meet legal, accounting, or security obligations.

6. Your privacy rights

Under Canadian privacy law, including Québec’s Law 25 and PIPEDA, you have the right to access, correct, and request deletion of your personal information, and to withdraw consent for certain uses. You can delete your account directly in the app, or contact us at hello@sellaroo.app, and we’ll respond within the timeframes required by law.

7. Security

We protect your information with industry-standard measures, including encryption in transit. No method of transmission or storage is ever completely secure, but we work hard to safeguard your data and to notify you and the authorities if a breach ever affects you.

8. Children’s privacy

Sellaroo is not directed to children. You must be at least the age of majority in your province or territory, or have the consent of a parent or guardian, to use the Service. We do not knowingly collect personal information from children.

9. Data outside Québec and Canada

Some of our service providers may store or process data outside Québec and Canada, including in the United States. Where this happens, we take steps to ensure your information receives a comparable level of protection.

10. Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes, we’ll update the date at the top and, where appropriate, notify you in the app. Continuing to use Sellaroo after an update means you accept the revised policy.

11. Contact us

Questions about your privacy or this policy? Email us at hello@sellaroo.app. Sellaroo is based in Québec, Canada.